Call Center Blog


A-Z Guide on Call Center Company – Types & Operation

Comprehensive customer support and customer satisfaction are paramount for a successful business operation of any organization. A call center refers to a group of customer service experts who transmit and receive field telephone calls regarding a company’s service or product.

Some call centers aim to resolve customer queries and provide ultimate consumer satisfaction. Alternatively, some centres focus on order processing, lead generation or streamlining transactions.

A call center offers services that help in ensuring unmatched customer experiences. Hence, a top-level call centre company needs to maintain a high-quality service to preserve long-term consumer relationships. Therefore, representatives working in a call centre are required to be patient, helpful and well-informed during customer interaction.

What Are The Different Categories Of a Call Centre?

The modern-day call centre deals with a broad range of companies and their customer needs. With time, call centres have developed into various categories. These categories of call centres include outsourced or in-house, outbound or inbound, reactive or proactive. Some call centres also offer blended categories of services. Here is a more elaborate demonstration of the different categories of call centres.


An inbound call centre handles incoming home calls from existing consumers. Inbound call centre representatives tackle services such as customer issues, Tech-support, renewals, customer queries and transactions.


An outbound call centre company generally reaches out to existing consumers and prospective. Such companies offer an automated dialler service that contacts a list of routes and numbers. Customers can reach out to a representative as soon as they can connect the call.

The outbound approach of a call centre operation focuses on services like telemarketing, raising funds and attracting large volumes of sales.

Omni-Channel Call Centre

Just like the virtual call centres, the omni-channel centres function with the help of cloud applications. These call centres are unique as they can establish connections with more than one channel at the same time. They can interact across channels such as live chat, emails, social media, SMS and voice.


A virtual call centre is also a cloud-centred procedure that usually functions in remote areas. These centres operate on a more streamlined budget and also offer ultimate ease to agents to work remotely. Rather than using landlines, representatives in virtual centres utilise special applications that provide them access to calling, messaging and emails.


The automated categories of centres use computer systems to tackle high volumes of calls. The computer-based applications assist in cutting cost for the business as it easily deducts labour management requirements. Some of the services that an automated centre offers include the following:

  • Resolving common queries and suggesting useful resolutions to customers
  • Manage voicemails
  • Aiding consumers in detecting locations of business


A proactive call center consulting service can engage consumers before an emergency issue occurs. Representatives of these call centres cross-sell and upsell by assisting at-risk consumers.


A reactive centre is responsible for fixing issues as it operates with an internal approach. Representatives of a reactive call centre focus on de-escalating the circumstances of a highly dissatisfied consumer and efficiently resolving their issues.

How Does A Call Centre Function?

A call centre is a stand-alone organisation operating on straightforward telephone call exchanges. However, there are several intricate technologies and strategies that modern call centres use to gain ultimate customer satisfaction. Here is a detailed demonstration:

The operation begins when a consumer connects to inquire regarding a service or a product. Sometimes, customers also make a call to find an instant solution to their problems.

At first, the customer lands on the IVR instruction system, which asks them to make a selection for their queries. One can use their cell phone pad to select the option of their choice. An IVR can solve several queries by itself, such as offering quick recorded responses, answering FAQ’s and more.

An IVR only transfers the call to a human agent when it is necessary, and the query r issue of the customer is intricate. If the IVR has connected the customer to a representative, the call centre application presents the customer’s details to the agent. With the help of the customer details on the screen, the agent is able to guide a customer in the right way.

A reputed call centre consulting company incorporates professional etiquette to make its customers feel valuable. They focus on resolving customer inquiries in the least amount of time.

However, if the queries are resolved after the usual amount of time, the representatives make sure to follow up with the customers. They offer further assistance to customers as many times as needed until the query or problem is completely resolved.